What Is McDonald's Performing When It Asks Its Customers If

question 48

Multiple Choice

What is McDonald's performing when it asks its customers if they would like to super-size their meals?

• A) Campaign management
• B) Cross-selling
• C) Up-selling
• D) Down-selling

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Definitions:

Compound

A chemical entity that is formed by the combination of two or more elements in a specific proportion.

Functional Group

A specific group of atoms within a molecule that is responsible for the characteristic chemical reactions of that molecule.

R-OH

This is a general formula representing alcohols where R represents the alkyl group and -OH represents the hydroxyl functional group.

Alcohol

Any organic compound where the hydroxyl functional group (–OH) is bound to a carbon atom.