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Describe three CRM technologies used by marketing departments.
Organisational Design
The process of structuring an organization in order to effectively manage resources, operations, and achieve goals.
Lateral Communication
The exchange of information, ideas, or requests between individuals at the same level within an organizational hierarchy.
Mechanistic and Organic Designs
Two contrasting organizational structures where mechanistic designs are rigid and hierarchical, suited for stable environments, whilst organic designs are more flexible and adaptive, ideal for dynamic environments.
Organic Design
A design philosophy that seeks to be holistic, fluid, and cohesive, often inspired by natural forms and processes.
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