Examlex
What is data that has been converted into meaningful and useful context?
Volume Of Mentions
A metric that tracks the number of times a brand, product, or subject is talked about across various platforms over a specific period.
Positive ROI
A return on investment that is greater than the initial cost, indicating a financial gain from the investment.
Social Media Investment
The act of allocating resources, usually financial, into social media platforms to achieve marketing and business objectives.
Ultimate Criteria
The fundamental standards or benchmarks that are used to evaluate the success, effectiveness, or value of a project or initiative.
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