While Approaching an Ethical Issue in Marketing, the Rights-Based Tradition

question 25

Multiple Choice

While approaching an ethical issue in marketing, the rights-based tradition would:

• A)ask to what degree the participants are respected as free and autonomous agents rather than treated simply as means to the end of making a sale.
• B)calculate the benefits and costs of each exchange.
• C)attempt to find out about other values that are affected by the exchange.
• D)want to know the degree to which the transaction provided actual as opposed to merely apparent benefits for each participant.

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Definitions:

Inductive

A systematic approach where multiple assertions, believed or generally accepted as true, are amalgamated to arrive at a targeted conclusion.

Deductive

A logical process where a conclusion follows necessarily from the stated premises, moving from general principles to specific instances.

Reductive

Pertaining to or employing reduction; often referring to explanations or methods that simplify complex phenomena by breaking them down into their components.

Centration

A term from cognitive psychology describing a tendency in young children to focus on one aspect of a situation and neglect others.