While Approaching an Ethical Issue in Marketing, the Utilitarian Tradition

question 50

Multiple Choice

While approaching an ethical issue in marketing, the utilitarian tradition would want to know:

• A)the degree to which individuals freely participate in an exchange.
• B)the degree to which the transaction provided actual as opposed to merely apparent benefits.
• C)about other values that are affected by the exchange.
• D)about the personal characters of the parties that are involved in the exchange.

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Definitions:

Violence-Viewing Effect

The theory suggesting that exposure to violence through media can increase aggressive behavior and decrease empathy in individuals.

Imitation

The action of using someone or something as a model and emulating their behavior, actions, or techniques.

Karate Kicks

Specific techniques used in karate, a martial art, that involve striking or attacking with the feet.

Behavior Modeling

A teaching method that involves demonstrating a desired behavior as a way to teach it to others.