Consumers Are Vulnerable When They Are Not Aware That They

question 52

Multiple Choice

Consumers are vulnerable when they are not aware that they are subject to a marketing campaign. This type of campaign is called:

• A)imminent marketing.
• B)word-of-mouth marketing.
• C)network marketing.
• D)undercover marketing.

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Definitions:

Voluntary Responses

Behaviors that are under conscious control, typically as a result of conscious decision making.

Thorndike

Edward Thorndike was an influential psychologist known for his work on learning theory and the Law of Effect.

Researchers

Individuals who systematically investigate and study materials, sources, and subjects to establish facts and reach new conclusions.

Operant Behavior

A type of learning where behavior is controlled by consequences, including rewards and punishments.