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Optimal strategies for coping with performance anxiety include:
Double Marginalization
A situation where both the upstream and downstream firms in a supply chain exert market power, leading to higher prices for consumers.
Directly to Consumer
A business model where companies sell their products directly to consumers, bypassing traditional retailers, wholesalers, or other middlemen.
Resulting Price
A price that emerges from the interaction of supply and demand factors within a specific market environment.
Decrease Retailer Prices
A strategy where retailers reduce the price of goods to attract more customers or match competitors.
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