_____ Is a Technique That Attempts to Determine the Relative

question 39

Multiple Choice

_____ is a technique that attempts to determine the relative importance consumers attach to salient attributes and the utilities they attach to the levels of attributes.

• A) Discriminant analysis
• B) Regression
• C) MANOVA
• D) Conjoint analysis
• E) Factor analysis

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Definitions:

Conditioned Response

A learned response to a previously neutral stimulus that has become conditioned.

Conditioned Stimulus

An original neutral stimulus that, following its connection with an unconditioned stimulus, starts to evoke a conditioned response.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without prior conditioning.

Unconditioned Response

An automatic and natural response to an unconditioned stimulus, not learned through previous experience, typical in classical conditioning scenarios.