In a Content Analysis of the PLAVIX Advertisement,the Words "Adding

question 29

Multiple Choice

In a content analysis of the PLAVIX advertisement,the words "adding" or "added" are used four times and the phrase "heart attack" is used five times.These are _____ units in our analysis.

• A) syntactical
• B) referential
• C) propositional
• D) thematic
• E) semiotic

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Definitions:

Life-threatening

Describes a condition or situation that has the potential to cause death if not immediately addressed.

Internal Bleeding

Bleeding that occurs within the body, often invisible from the outside, and can result from injuries, diseases, or conditions like ulcers.

Heatstroke

A severe form of heat illness that happens when the body overheats, typically as a result of prolonged exposure to high temperatures or physical exertion.

Heart Attack

A medical emergency characterized by the interruption of blood flow to the heart, often resulting in damage to heart muscle.