When a Question Asks a Respondent to Recall an Experience

question 37

Multiple Choice

When a question asks a respondent to recall an experience or decision that happened a long time ago,the data may be affected by _____.

• A) the sensitivity of the question
• B) memory decay
• C) lack of precision
• D) an insufficient frame of reference
• E) lack of balance

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Definitions:

Recurring Transactions

Transactions that automatically repeat according to a set schedule, common in billing and subscription services.

Scheduled

Planned or predetermined; refers to tasks, activities, or payments set to occur at a specific time or date.

Unscheduled

Refers to events or activities, such as payments or transactions, that occur without a predetermined or set time frame.

Reminder

A tool or alert designed to prompt an individual to recall or take action on a particular task or event.