What Type of Scale Is Used in Jason's Second Question

question 5

Multiple Choice

What type of scale is used in Jason's second question about the recommendation of iPods?

• A) Dichotomous
• B) Multiple-choice, single-response
• C) Multiple-choice, multiple-response
• D) Balanced
• E) Unbalanced

---

Definitions:

Digital Versions

Electronic forms of traditional media or physical products, such as ebooks, digital music, and online versions of newspapers.

Printed Newspapers

Physical publications containing news, articles, advertisements, and other content, distributed regularly.

Click Fraud

The deceptive practice of repeatedly clicking on paid advertisements to generate fraudulent charges for the advertiser.

Online Advertising

The process of promoting products or services over the internet through various digital channels and platforms.