Emma Is Responding to a Survey About Her Experience Using

question 20

Multiple Choice

Emma is responding to a survey about her experience using the NetFlix DVD delivery service.One set of questions on the survey asks questions such as "How satisfied are you with your overall experience with NetFlix?" The survey response options provided are Strongly Agree to Strongly Disagree.Which of the following sources of error in communication research is present in this example?

• A) Measurement questions
• B) Observers
• C) Interviewers
• D) Participants
• E) All of the above

---

Definitions:

Double-Entry

An accounting principle where every transaction is entered twice, as a debit in one account and a credit in another, to keep the accounting equation balanced.

Accounting Equation

The fundamental principle of accounting that represents the relationship between assets, liabilities, and owner's equity: Assets = Liabilities + Owner's Equity.

Journal Entry

A record in the books of accounts that represents a business transaction, including information like date, accounts affected, and amounts.

Net Income

The total earnings of a company, calculated as revenue minus expenses, taxes, and costs.