Mike Resents Getting Calls from Telemarketers and Pollsters

question 27

Multiple Choice

Mike resents getting calls from telemarketers and pollsters.A research firm called yesterday to question him concerning his preference for radio stations.When Mike was asked to report his household income,he inflated his income to the highest range offered.He also misreported his age and occupation.Which of the following sources of error in communication research is presented in this example?

• A) Measurement questions
• B) Observers
• C) Interviewers
• D) Participants
• E) All of the above

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Definitions:

Extinction

The process by which stimuli lose their ability to evoke learned responses because the events that had followed the stimuli no longer occur. The learned responses are said to be extinguished.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, aiming at increasing or decreasing specific behaviors.

Voluntary Responses

Actions that are under conscious control, often in contrast to reflexive or automatic responses.

Unconditioned Response

A natural, automatic reaction to a stimulus that occurs without the need for learning.