Which of the Following Is an Example of a One-Group

question 29

Multiple Choice

Which of the following is an example of a one-group pre-test post-test experimental design?

• A) Store traffic is measured following the announcement of a clearance sale
• B) Store traffic is measured; a sale is announced; store traffic is measured again
• C) People who saw an ad are compared to people who didn't see the ad on their attitude toward the brand
• D) Random assignment is used to divide participants into the control and experimental groups; a control group responds to a pre-test on brand preferences and a post-test; an experimental group responds to a pre-test, is exposed to a commercial for the brand, and responds to a post-test
• E) Random assignment is used to divide participants into control and experimental groups; the experimental group is exposed to a commercial and then attitude toward the brand is measured; attitude toward the brand is also measured for the control group

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Definitions:

Adjusted Trial Balance

A version of the trial balance that reflects account balances after adjustments are made for accruals, deferrals, and errors.

Unadjusted Trial Balance

A preliminary list of all accounts in the general ledger with their balances to check the equality of debits and credits before adjustments.

Contra Asset

An account on a company's balance sheet that reduces the value of a related asset account.

Balance Sheet

A financial statement that provides a snapshot of a company's assets, liabilities, and shareholders' equity at a specific point in time.