Which of the Following Is an Example of a Pre-Test,post-Test

question 48

Multiple Choice

Which of the following is an example of a pre-test,post-test control group experimental design?

• A) Store traffic is measured following the announcement of a clearance sale
• B) Store traffic is measured; a sale is announced; store traffic is measured again
• C) People who saw an ad are compared to people who didn't see the ad on their attitude toward the brand
• D) Random assignment is used to divide participants into the control and experimental groups; a control group responds to a pre-test on brand preferences and a post-test; an experimental group responds to a pre-test, is exposed to a commercial for the brand, and responds to a post-test
• E) Random assignment is used to divide participants into control and experimental groups; the experimental group is exposed to a commercial and then attitude toward the brand is measured; attitude toward the brand is also measured for the control group

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Definitions:

Cost Center

A department or segment within a company where costs can be allocated, but that does not directly contribute to profit, primarily used for budgeting and control purposes.

Investment Center

A business unit or division that is responsible for its own revenues, expenses, assets, and returns, and is evaluated on its profitability and efficiency in using its assets.

Profit Center

A department or unit within an organization that is responsible for generating revenue and is evaluated based on its profitability.

Service Department

A segment within a business that supports other departments by providing internal services or activities.