Jason Is Conducting Research to Better Understand How Consumers Respond

question 19

Multiple Choice

Jason is conducting research to better understand how consumers respond to the atmosphere and environment in restaurants.He visits several restaurant locations and uses a checklist to record the behaviors he observes in each restaurant.Which classification best fits Jason's observation study?

• A) Unstructured/natural
• B) Unstructured/laboratory
• C) Structured/natural
• D) Structured/laboratory
• E) Direct/participant

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Definitions:

Creative Process

The sequence of thoughts and actions that lead to the production of original and valuable ideas.

Graham Wallas

A social psychologist and educational theorist known for developing a model of the creative process that includes preparation, incubation, illumination, and verification.

Perception

Perception is the process by which individuals organize and interpret sensory information to give meaning to their environment.

Creative People

Individuals who think outside the box and innovate by generating novel and original ideas or solutions.