The Focus Group Moderator Uses the Principles of _____ to Focus

question 29

Multiple Choice

The focus group moderator uses the principles of _____ to focus the group in an exchange of ideas,feelings,and experiences on a specific topic.

• A) psychology
• B) sociology
• C) anthropology
• D) group dynamics
• E) communications

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Definitions:

Share

A unit of ownership in a company or financial asset, often traded on a stock exchange.

Arithmetic Average Return

The simple average of a series of returns over a period of time, calculated by summing the returns and dividing by the number of periods.

Jensen's Measure

A performance evaluation measure that calculates the excess return a fund generates over its expected return, given its level of risk.

Risk-Free Return

The theoretical return on an investment with no risk of financial loss, often represented by the yield on government securities such as U.S. Treasury bonds.