An Executive Was Trying to Think of Ways to Increase

question 18

Multiple Choice

An executive was trying to think of ways to increase sales of ballpoint pens among young people.While walking down a street with lots of neon signs,the executive got the idea that young people would want to buy pens with ink in bright neon colours and with pen containers that glow in the dark.This situation is an example of:

• A)divergent thinking.
• B)escalation of commitment.
• C)devil's advocacy.
• D)bounded rationality.
• E)programmed decision making.

---

Definitions:

Political Connections

Relationships or affiliations between individuals or organizations and political figures or institutions, which can influence decision-making processes.

Standard Hour Plan

An incentive plan that sets rates based on the completion of a job in a predetermined standard time.

Predetermined Time

A specific and established period set aside for a particular task or event.

Incentive Plans

Strategies used by employers to motivate and reward employees' performance and productivity.