A Consumer Products Company Wants More Creativity in Its Research

question 184

Essay

A consumer products company wants more creativity in its research and development operations. The company has spent lots of money on creativity training sessions. These have helped somewhat, but the vice-president of this area believes that the fundamental conditions must be altered to allow more creativity. Describe three conditions (other than training) that this organization should establish to increase the level of creativity in its research and development operations. For each condition, briefly explain how it might improve creativity.

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Definitions:

Abnormal Behaviour

Actions or behaviors that deviate significantly from what is considered normal or typical within a cultural or societal context.

Medical Model

A theory in which psychological disorders are viewed and treated as biologically based illnesses.

Disease

A condition impacting organisms, often characterized by specific signs and symptoms, and not resulting directly from physical injury.

Psychological Disorder

A pattern of behavioral or psychological symptoms that impact multiple areas of life, causing distress to the individual.