When Encountering Resistance,change Agents Should View It as a Resource,rather

question 81

True/False

When encountering resistance,change agents should view it as a resource,rather than an impediment to their change effort.

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Definitions:

Total Available Market

The overall revenue opportunity available or total demand for a product or service within a market.

Entrepreneur-Intended

Describes a person or action deliberately aimed at creating new ventures or businesses, typically with a plan and intention to grow.

Market Sizing

A method of estimating the number of potential customers and possible revenue or profitability of a product or service.

Customer Base

The group of customers or consumers who repeatedly purchase the goods or services of a business, forming the foundation of the company's sales.