Examlex
In most situations transformational leaders are the primary agents of change.
Business-Stealing Externality
Negative impacts on existing firms due to entry of new competitors, which can steal customers and reduce profits.
New Firms
Companies that have recently entered the market, bringing innovation, competition, and potentially disrupting established market dynamics.
Existing Firms
Companies or businesses that are currently operational and active within a market or industry.
Advertising
A form of marketing communication used to promote or sell something, usually a business's product or service.
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