Examlex
Organizational change is more successful if the change agent prevents its diffusion from one part of the organization to other parts.
Consume
The act of using up a product or service, often involving the purchase of goods for personal use.
Buying Center
A group of individuals within an organization who are involved in making a purchasing decision.
Deciders
Individuals or groups within an organization responsible for making final purchasing or policy decisions.
Formal Authority
The power granted to an individual or organization by virtue of their position or role, enabling them to enforce rules or make decisions.
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