You Have Just Been Hired as a Brand Manager of Toothpaste

question 144

Essay

You have just been hired as a brand manager of toothpaste for a large consumer products company. Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively. These departments aren't under your direct authority, although company procedures indicate that they must complete certain tasks requested by brand managers. Describe the sources of power you can use to ensure that the advertising and production departments will help you make and sell toothpaste more effectively.

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Definitions:

Telegraphic Speech

A form of communication typically used by young children, involving simple, concise sentences that omit non-essential words.

Overextension

A linguistic error, common in early language development, in which a child applies a word in a broader context than is appropriate.

Underextension

A cognitive error observed in language development, where a child applies a word too narrowly, using it for one object instead of all objects of that category.

Fast Mapping

The process by which children are able to learn the meaning of new words quickly by making logical assumptions after a minimal exposure.