A Type of Short-Term Loan Where the Borrower Sells Its

question 41

Multiple Choice

A type of short-term loan where the borrower sells its receivables to the lender up-front,but at a discount to face value,is called:

• A)a compensating balance.
• B)assigned receivables financing.
• C)a letter of credit.
• D)factored receivables financing.
• E)a bond.

Recognize the goals and strategies associated with different stages of the product life cycle.

Identify examples and effects of co-branding and brand licensing.

Grasp the concept of brand loyalty, brand equity, and their differences.

Understand the rationale behind family and private-label branding strategies.