Examlex
Shareholders in a leveraged firm might wish to accept a negative net present value project if:
Mark-up
A surplus included in the goods' purchase price to compensate for overhead costs and gain, determining the final sales price.
Cost
The cost involved in buying an item or the financial outlay needed to produce a good or service.
Mark-up
The amount added to the cost price of goods to cover overhead and profit, expressed as a percentage of the cost.
Markdown
A reduction from the original or listed price of a good or service, often used to stimulate sales or clear out inventory.
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