The Expected Return on a Portfolio

question 107

Multiple Choice

The expected return on a portfolio:

• A)can be greater than the expected return on the best performing security in the portfolio.
• B)can be less than the expected return on the worst performing security in the portfolio.
• C)is independent of the performance of the overall economy.
• D)is limited by the returns on the individual securities within the portfolio.
• E)is an arithmetic average of the returns of the individual securities when the weights of those securities are unequal.

Know how to allocate budget effectively in social media plans, including investments in tools, people, consulting fees, and research.

Develop an ability to evaluate social media content effectiveness through audience reactions, feedback, and actions.

Understand the importance and process of adjusting social media strategies based on insights and measurements.

Describe the AMEC framework and its relevance to evaluating social media initiatives.