Prescribing New Policies and Operating Procedures Can Aid the Task

question 39

Multiple Choice

Prescribing new policies and operating procedures can aid the task of implementing strategy

• A) provided they promote greater use of and commitment to best practices and total quality management.
• B) because really effective internal policies and procedures are not easily duplicated by other firms.
• C) because astutely conceived policies or procedures can result in competitive advantage.
• D) by helping align the actions and behavior company personnel with the requirements for good strategy execution, placing limits on independent action, and helping overcome resistance to change.
• E) by making it easier to impose tight budget controls and avoid wasting scarce resources.

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Definitions:

Media Rep

A professional who acts as an intermediary between media companies and businesses, helping to plan, buy, and sell advertising space or time.

Integrated Marketing Communications

A strategic approach to marketing that synchronizes and unifies all forms of communication and messages across various channels to ensure consistency and maximize impact.

IMC Campaign

An Integrated Marketing Communications campaign, strategically coordinating different promotional tools to provide clarity, consistency, and maximum communication impact.

Sales Promotions

Short-term incentives designed to drive increased demand or encourage trial of a product or service.