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Ultimate responsibility for seeing that strategy is executed successfully primarily falls upon the shoulders of
Competition Intensity
The extent of rivalry among firms within a market, often influencing pricing, product development, and marketing strategies.
Segment
A distinct group of consumers within a broader market, identified by shared characteristics or needs, targeted by businesses.
Marketers
Professionals involved in creating and promoting products or services to meet consumer needs and generate profit for companies.
Heavy Users
Consumers who purchase and use products or services far more frequently than the average customer, often contributing disproportionately to sales and profits.
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