Examlex
Which one of the following is not a reason why companies might use outsourcing to improve performance of strategy-critical activities?
Wants
Desires or needs that drive consumer behavior, often going beyond basic necessities.
Demands
Consumer desires for specific goods or services supported by the ability and willingness to pay for them.
Production Era
A period in the history of marketing thought, roughly from the early 20th century until the 1950s, where the focus was on production capabilities and efficiency rather than on meeting the needs of customers.
Consumer Demand
The desire and willingness of consumers to purchase goods and services at various price points, driving the market dynamics for those goods and services.
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