Checking the Competitive Advantage Potential of Cross-Business Strategic Fits in a Diversified

question 64

Multiple Choice

Checking the competitive advantage potential of cross-business strategic fits in a diversified company involves evaluating the extent to which sister businesses present:

• A) opportunities to combine the performance of certain cross-business activities and thereby reduce costs.
• B) opportunities to transfer skills,technology,or intellectual capital from one business to another.
• C) opportunities for the company's different businesses to share use of a well-respected brand name.
• D) opportunities for sister businesses to collaborate in creating valuable new competitive capabilities.
• E) All of these.

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