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Compare and Contrast the Advantages for Entering and Competing in Foreign

question 8

Essay

Compare and contrast the advantages for entering and competing in foreign markets for the strategic options of exporting, licensing, and franchising.


Definitions:

Opportunity Cost

The cost of foregone alternatives, representing the benefits one could have received by taking a different decision.

Substitution Effect

The change in consumption patterns due to a change in relative prices, leading consumers to substitute one product for another.

Demand Curve

A curve showing the relation between the price of a good and the quantity consumers are willing and able to buy per period, other things constant.

Market Demand Curve

A graphical representation that depicts the total quantity of a good or service that all consumers in a market are willing and able to purchase at various prices.

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