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Compare and contrast the advantages for entering and competing in foreign markets for the strategic options of exporting, licensing, and franchising.
Opportunity Cost
The cost of foregone alternatives, representing the benefits one could have received by taking a different decision.
Substitution Effect
The change in consumption patterns due to a change in relative prices, leading consumers to substitute one product for another.
Demand Curve
A curve showing the relation between the price of a good and the quantity consumers are willing and able to buy per period, other things constant.
Market Demand Curve
A graphical representation that depicts the total quantity of a good or service that all consumers in a market are willing and able to purchase at various prices.
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