In Which of the Following Instances Is Being a First-Mover

question 48

Multiple Choice

In which of the following instances is being a first-mover not particularly advantageous?

• A) When moving first with a preemptive strike makes imitation difficult or unlikely
• B) When first-time buyers remain strongly loyal to pioneering firms in making repeat purchases
• C) When early commitments to new technologies, types of components, or emerging distribution channels produce an absolute cost advantage over rivals
• D) When markets are slow to accept the innovative product offering of a first-mover and fast followers possess sufficient resources and marketing muscle to overtake a first mover
• E) When being a pioneer helps build a firm's image with buyers

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Definitions:

Melatonin

A substance secreted by the pineal gland that controls the patterns of sleeping and waking.

Dopamine

A neurotransmitter associated with pleasure, movement, and attention in the brain.

Cortisol

Cortisol is a steroid hormone released by the adrenal glands in response to stress and has multiple functions including regulating metabolism and immune response.

Leptin

A hormone produced by adipose (fat) cells that helps to regulate energy balance by inhibiting hunger, which in turn diminishes fat storage in adipocytes.