Which of the Following Is Not a Factor That Makes

question 24

Multiple Choice

Which of the following is not a factor that makes an alliance "strategic" as opposed to just a convenient business arrangement?

• A) The alliance is critical to the company's achievement of an important objective.
• B) The alliance helps block a competitive threat.
• C) The alliance helps open up important new market opportunities.
• D) The alliance helps build, enhance, or sustain a core competence or competitive advantage.
• E) The alliance helps the company obtain additional financing on better credit terms.

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Definitions:

Market Modification

The process of changing a market’s dynamics, including product offerings, pricing strategies, and customer engagement to achieve better performance or competitive advantage.

Product Repositioning

The strategic process of changing a product's place in the market by altering its image, target audience, or distinct features.

Trialability

A characteristic of a product or service that allows potential consumers to experiment with it on a limited basis before making a purchase decision.

Free Sample

A promotional tactic in marketing where customers are given a portion of a product at no cost to stimulate trial or increase awareness.