The Principal Offensive Strategy Options Include Which of the Following

question 27

Multiple Choice

The principal offensive strategy options include which of the following?

• A) Using a cost-based advantage to attack competitors on the basis of price or value.
• B) Using hit-and-run or guerrilla warfare tactics to grab sales and market share.
• C) Launching a preemptive strike to secure an advantageous position that rivals are prevented or discouraged from duplicating.
• D) Pursuing continuous product innovation to draw sales and market share away from rivals.
• E) All of these.

Distinguish between qualitative and quantitative research methods.

Recognize the role and impact of digital analytics in public relations.

Understand the principles of effective persuasion and influence in public relations.

Analyze the process and strategies for managing public perceptions and behaviors.

---

Definitions:

Words of Negotiability

Phrases used in financial instruments that indicate the terms under which they can be transferred or assigned to another party.

Negotiation

A discussion aimed at reaching an agreement, where parties involved communicate back and forth to discuss and resolve differences.

Assignment

A transfer of rights or property from one party to another.

Transferee

A transferee is an individual or entity that receives a transfer of property, rights, or interest from another.