Being First to Initiate a Particular Strategic Move Can Have

question 8

Multiple Choice

Being first to initiate a particular strategic move can have a high payoff when

• A) pioneering helps build up a firm's image and reputation with buyers.
• B) first-time buyers remain strongly loyal to pioneering firms in making repeat purchases.
• C) moving first can result in a cost advantage over rivals.
• D) moving first can constitute a preemptive strike, making imitation extra hard or unlikely.
• E) All of these.

---

Definitions:

Sensitization

An increase in the strength or frequency of a response due to the repeated application of a stimulus.

Habituation

The mechanism by which an entity lessens or discontinues its replies to a repetitive signal with the passage of time.

Decreased Anxiety

refers to the reduction in feelings of worry, nervousness, or unease typically about an imminent event or something with an uncertain outcome.

Sensitization

The process of becoming more sensitive to a particular stimulus over time, often as a result of repeated exposure.