The Strategic Impetus for Forward Vertical Integration Is to

question 38

Multiple Choice

The strategic impetus for forward vertical integration is to

• A) gain better access to end users and better market visibility.
• B) achieve the same scale economies as wholesale distributors and/or retail dealers.
• C) control price at the retail level.
• D) bypass distributors-dealers and sell direct to consumers at the company's Web site.
• E) build a core competence in mass merchandising.

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