Company Success in Achieving a Low-Cost Edge Over Rivals Comes

question 64

Multiple Choice

Company success in achieving a low-cost edge over rivals comes from

• A) strong efforts to be a leader in manufacturing process innovation.
• B) communicating the product's ability to serve the customer's every need.
• C) employing an aggressive offense to gain market share or a conservative defense to
• D) protecting its market position.
• E) out-managing rivals in finding ways to perform value chain activities faster.

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Definitions:

Environmental Scanning

The process of systematically gathering information about the external environment, including trends and changes, to aid in strategic planning.

Global Marketing Environment

The external factors in international markets that affect marketing strategies, including economic, cultural, legal, and technological factors.

Global Scale

Refers to the extent or level at which a process, activity, or phenomenon is studied or applied across the entire world.

U.S. Exports

Goods or services produced in the United States and sold to customers in other countries.