A Competitive Strategy of Striving to Be the Low-Cost Provider

question 10

Multiple Choice

A competitive strategy of striving to be the low-cost provider is particularly attractive when

• A) buyers are not very brand-conscious.
• B) most rivals are trying to be best-cost providers.
• C) there are many ways to achieve product differentiation that have value to buyers.
• D) buyers are large and have significant power to bargain down prices and buyers use the product in much the same ways.
• E) most rivals are pursuing focused low-cost or focused differentiation strategies.

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