A Differentiation-Based Competitive Advantage

question 26

Multiple Choice

A differentiation-based competitive advantage

• A) nearly always is attached to the quality and service aspects of a company's product offering.
• B) most usually is the result of highly effective marketing and advertising.
• C) requires developing at least one distinctive competence that buyers consider valuable.
• D) hinges on a company's success in developing top-of-the-line product features that will command the biggest price premium in the industry.
• E) often hinges on incorporating features that (1) raise the performance of the product or (2) lower the buyer's overall costs of using the company's product or (3) enhance buyer satisfaction in intangible or non-economic ways or delivering value to customers on by differentiating on the basis of competencies and capabilities that rivals can't match.

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