The Keys to Sustaining a Broad Differentiation Strategy Are

question 24

Multiple Choice

The keys to sustaining a broad differentiation strategy are

• A) to stress constant innovation to stay ahead of imitative rivals and to concentrate on a few differentiating features.
• B) to charge a premium price that more than covers the extra costs of differentiating features and to convince customers to be brand loyal.
• C) to out-innovate and out-advertise rivals.
• D) to emphasize personalized customer service and to add as many differentiating features as possible.
• E) to keep prices close to the average of all rivals and to spend heavily on new product R&D.

Understand the basic principles of social psychology related to attraction and relationships.

Identify the factors that influence interpersonal attraction and friendship formation.

Recognize the impact of physical attractiveness on social perception and behavior.

Explain the propinquity effect and how proximity influences relationship formation.

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Definitions:

Triandis

Harry C. Triandis is a social psychologist known for his work on cultural psychology and the study of individualism and collectivism in shaping behavior and social relations.

Social Relations

Refers to the ways in which individuals interact and form connections with one another, influenced by social structures, norms, and cultural factors.

Sociometer Theory

A theory suggesting that self-esteem is a gauge that measures the quality of our relationships with others and our social acceptance.

Ostracized

describes the act of excluding or ignoring someone from a group or society.