The Pitfalls of a Differentiation Strategy Include

question 30

Multiple Choice

The pitfalls of a differentiation strategy include

• A) trying to differentiate on the basis of attributes or features that are easily copied.
• B) choosing to differentiate on the basis of attributes that buyers do not perceive as valuable or worth paying for.
• C) trying to charge too high a price premium for the differentiating features.
• D) being timid and not striving to open up meaningful gaps in quality or performance or service or other attractive differentiating attributes.
• E) All of these.

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Definitions:

General Intelligence

The theory that one common factor underlies intelligence.

Crystallized Intelligence

Intelligence that reflects both knowledge gained through experience and the ability to use that knowledge.

Fluid Intelligence

Intelligence that reflects the ability to process information, particularly in novel or complex circumstances.

Mental Set

A psychological tendency to approach problems in a specific way, using methods that have been successful in the past.