Which of the Following Areas Within a Company's Total Value

question 72

Multiple Choice

Which of the following areas within a company's total value chain system,can managers improve efficiency and effectiveness?

• A) A company's own activity segments.
• B) Suppliers' part of the overall value chain.
• C) The distribution channel portion of the value chain.
• D) None of these.
• E) All of these.

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Definitions:

Earned Media

Publicity gained through promotional efforts other than paid advertising, such as word-of-mouth, social media sharing, news articles, and other forms of media not directly paid for.

PR Efforts

Activities undertaken to manage and improve the public image and relationship of a company or individual with their audience.

Unbiased Content

Information or material presented without partiality or prejudice, aiming to be fair, impartial, and not influenced by personal feelings or corporate interests.

Content Marketing

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.