The Best Example of a Company Resource Is

question 80

Multiple Choice

The best example of a company resource is

• A) having higher earnings per share and a higher return on shareholders' equity investment than key rivals.
• B) being totally self-sufficient such that the company does not have to rely in any way on key suppliers, partnerships with outsiders, or strategic alliances.
• C) having proven technological expertise and ability to churn out new and improved products on a regular basis.
• D) having a larger number of competitive assets than competitive liabilities.
• E) having more built-in key success factors than rivals.

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Definitions:

Product-Market Evolution

describes the dynamic changes and development in how a product interacts with its market, including growth, competition, and consumer preferences over time.

Product Development

The process of bringing a new product or improving an existing product to the market through research, design, and marketing.

Market Development

A growth strategy where a business seeks to sell its existing products or services into new markets to attract additional customers.

Strategic Marketing Process

A systematic approach to identifying and evaluating marketing opportunities, developing marketing strategies, and creating marketing plans to achieve business objectives.