Identifying and Assessing a Company's Resource Strengths and Weaknesses and Its

question 85

Multiple Choice

Identifying and assessing a company's resource strengths and weaknesses and its external opportunities and threats is called

• A) SWOT analysis.
• B) competitive asset/liability analysis.
• C) competitive positioning analysis.
• D) strategic resource assessment.
• E) company resource mapping.

---

Definitions:

Serial Entrepreneurs

describes individuals who repeatedly start new businesses and take on the risk of being an entrepreneur, moving from one venture to the next.

Entrepreneurship

The process of establishing a company or companies, bearing financial uncertainties with the aspiration for gains.

Entrepreneurship

The process of designing, launching, and running a new business, often characterized by innovation, risk-taking, and the pursuit of profit.

Strategic Thinking

The process of analyzing critical factors and variables that will influence the long-term success of one's decisions or actions.