Sizing Up a Company's Overall Resource Strengths and Weaknesses

question 70

Multiple Choice

Sizing up a company's overall resource strengths and weaknesses

• A) essentially involves constructing a "strategic balance sheet" where the company's resource strengths represent competitive assets and its resource weaknesses represent competitive liabilities.
• B) is called benchmarking.
• C) is called competitive strength assessment.
• D) is focused squarely on ascertaining whether the company has more/less resource strengths than weaknesses.
• E) is called company resource mapping.

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