Rivalry Among Competing Sellers Grows in Intensity When

question 100

Multiple Choice

Rivalry among competing sellers grows in intensity when

• A) rivals' products/services are sold at widely varying prices and there are only 2-4 rivals.
• B) rivals have highly differentiated products and buyer demand is growing rapidly.
• C) there are so many industry rivals that the impact of any one company's actions is spread thinly across all industry members.
• D) the products/services of rivals are strongly differentiated and buyers have high switching costs.
• E) buyer demand is growing slowly and the industry is composed of 6 to 10 competitors that are fairly equal in size and competitive capability.

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