Having Good Competitive Intelligence About Rivals' Strategies and Moves to Improve

question 59

Multiple Choice

Having good competitive intelligence about rivals' strategies and moves to improve their situation is important because

• A) it identifies who the industry's current market share leaders are.
• B) it helps a company to anticipate what moves rivals are likely to make next and to craft its own strategic moves with some confidence about what market maneuvers to expect from its rivals.
• C) good scouting reports help identify which rival is in which strategic group.
• D) it enables company managers to determine which rival has the worst strategy and how to avoid making the same strategy mistakes.
• E) it enables more accurate predictions about how long it will take a particular rival to copy most of what the strategy leader is doing.

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Definitions:

Matrix Structure

A hybrid organizational structure that combines aspects of both functional and divisional structures, with employees typically reporting to more than one manager.

Product Manager

A professional responsible for the strategy, roadmap, and feature definition for a product or product line.

Functional Manager

A supervisor who has oversight over a particular department or function within the organization, such as finance, marketing, or production.

Conflict

The process that occurs when one person, group, or organizational subunit frustrates the goal attainment of another.