Strategic Group Mapping Is a Technique for Displaying

question 29

Multiple Choice

Strategic group mapping is a technique for displaying

• A) how many rivals are pursuing each type of strategy.
• B) which companies have the biggest market share and who the industry leader really is.
• C) the different market or competitive positions that rival firms occupy in an industry and identifying each rival's closest competitors.
• D) which companies have the highest degrees of brand loyalty.
• E) which companies have failing business models.