Which One of the Following Pairs of Variables Is Least

question 69

Multiple Choice

Which one of the following pairs of variables is least likely to be useful in drawing a strategic group map?

• A) Geographic coverage and degree of vertical integration
• B) Brand name reputation and distribution channel emphasis
• C) Product quality and product line breadth
• D) Level of profitability and size of market share
• E) Price/quality range and whether the company's product appeals to many or few types of buyers

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