The Payoff of Good Scouting Reports on Rivals Is Improved

question 4

Multiple Choice

The payoff of good scouting reports on rivals is improved ability to

• A) anticipate what moves rivals are likely to make next, thereby providing a valuable assist in outmaneuvering them in the marketplace.
• B) determine which rivals are in the best strategic group.
• C) figure out how many key success factors a rival has.
• D) determine whether a rival is gaining or losing market share.
• E) determine whether a rival has the best strategy and is the industry leader.

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Definitions:

Social Media

Digital channels that facilitate creating and sharing of information, ideas, interests, and other forms of expression via communities and networks.

External Communication

The exchange of information and messages between an organization and external entities such as customers, partners, or the public.

Corporate Voice

The collective personality or character of a company as expressed through its communication, branding, and marketing efforts.

Third-person

A point of view in writing or storytelling where the narrator refers to all characters using third-person pronouns like he, she, or they.